The cost of hiring a marketing consultant depends on their level of expertise and the number of projects they have worked on. If you don't want to commit to a full-month contract, you can opt for a different approach to reduce costs. The process can take some time and involve a lot of discussion and exchange of ideas, for which you will pay the marketing consultant. Isha Edwards of ePic Measures in Atlanta, Georgia, states that the most requested services from her clients are marketing strategy consulting, social media marketing, content creation and editing, digital marketing, public relations and advertising, and brand strategy.
Another reason why businesses invest in digital marketing is that it increases their market share, which leads to increased revenues and industry leadership. Digital marketing agency prices vary, but many agencies claim to offer very low rates. When considering hiring a marketing company, this is something to keep in mind. One of the best aspects of email marketing is that it can be combined with other digital marketing services.
Projects that are best suited for this type of rate include technical support and customer service marketing. A good marketing consultant will be able to use the 4 P's of marketing - product, price, promotion and place - as well as strategy to suggest changes in the sales cycle, customer conversion and overall marketing strategy. This is why it is important to look beyond the initial cost and consider the long-term benefits that a good consultant can bring to your company. For example, if you need a consultant for an upcoming project who will work around 10 hours per week, they may charge an hourly rate or a flat fee for the entire project.
Social media marketing can include a wide range of services such as visual branding and marketing strategy, content creation and buying advertising space on social media platforms. If you are looking for a consultant with years of professional industry experience to work on a project that will take several months, they may charge more than someone with less experience. Marketing consultants are professionals who are trained to run their business and earn higher incomes than before.