The fee for a marketing consultant can vary greatly depending on their resume, demand, and overhead costs. It's important to be mindful of your budget when hiring a consultant, but don't be too thrifty - if a client comes to you with an overly frugal attitude, it's best to take that as a warning sign. There are some tactics you can use to reduce the cost of hiring a marketing consultant. Many reputable companies outsource their marketing needs by working with agencies and consultants, rather than having an in-house team.
Rand Fishkin, founder of Sparktoro and Moz, wrote an excellent article on this topic. When you hire a marketing consultant, they will sit down with your company and marketing team to discuss the business model, previous strategies, and potential future plans. If you're only looking for a consultant to execute the job, it means that you already have the ideas in mind. For example, if you need a consultant for 10 hours per week, you should factor in the cost of their education and experience when calculating their hourly rate.
Additionally, marketing consultants often need access to expensive business tools that you may not have or know how to use. So why hire a consultant instead of an in-house marketer? The answer lies in the true cost of the project. To make sure your consultant understands your business as quickly as possible, provide them with an outline of the company and product, target audience, competitors, etc. The more experienced the consultant is, the more projects they will have worked on - and thus their fees will be higher. Ultimately, marketing consultants are professional and trained individuals who can help your business grow and increase its income more than ever before.