Is Marketing a High Demand Job?

Around 31,100 vacancies are projected for advertising, promotions and marketing managers each year, on average, during the decade. Marketing jobs continue to be in demand due to the important role it plays in generating revenue. The marketing industry offers a wide variety of career opportunities that are constantly evolving to meet the ever-changing demands of brands and consumers. As brands seek to increase revenue, they will depend on marketers to make this happen.

Despite the slow labor market, marketing graduates are still in demand. All successful companies invest in marketing. Marketing graduates are lucky because they can choose from any industry. While degrees from prestigious universities, experience, and internships will help marketing graduates get a job, employers are looking for something more. Employers are looking for graduates who look good on paper, but who have also developed and can market their own personal brand.

Companies want marketers who can take action and get results for their company. Once a marketing graduate has solid evidence of their results, usually in the form of case studies and testimonials, the opportunities are limitless. Simplilearn graduate digital marketing program, in partnership with Purdue University, prepares you to become a full-fledged digital marketer. But for those looking to get a formal marketing education or make a career shift from their current industry, the day-to-day life of what a marketing job looks like can be confusing. In larger companies, marketing managers oversee staff operations, marketing and advertising budgets, and business planning. Salespeople have also improved their skills around e-commerce, which has increased by 6.9% over the past year, and 13.3% of marketers now have this skill.

Mentors receive marketing help, while mentees create impressive resumes and a high level of confidence when they gain hands-on experience in digital marketing campaigns. The best way to get a job in digital marketing is to show that you have achieved concrete and measurable results in real-world marketing campaigns. Marketing is a highly competitive industry, which is why many marketers continue their education for positions of responsibility. However, creativity isn't limited to concepts and campaigns; marketers need to be creative with their resources because, as the Aquent and American Marketing Association study suggests, resources and budget sizes aren't always ideal. Marketing managers help expand their company to new markets in order to acquire new customers. According to Indeed, a digital marketer, or digital marketer, helps maintain a brand by working on marketing campaigns. Today, and for the foreseeable future, any self-respecting marketing campaign is incomplete without digital marketing.

Marketers need to know interpersonal skills and how to cooperate in a team. Marketers are responding to the digitalization of customer channels and transforming the marketing function by improving skills in social media, e-commerce and data analysis. While marketing is in many ways a numbers game and a results-driven industry, in essence, marketing is based on the study of people. Digital roles in marketing are among the fastest growing in the industry, and demand for social media jobs and skills is increasing at the highest rate, according to data collected exclusively for Marketing Week. Similarly, there has been a 36% increase in people claiming to be marketing consultants, which could once again reflect the difficult loss of jobs and the market. Marketing is an ever-evolving field that requires professionals with an array of skillsets. With new technologies emerging every day and customer needs changing rapidly, it's essential that marketers stay up-to-date with trends and hone their skills accordingly.

As such, it's no surprise that marketing jobs remain highly sought after by employers across all industries. The demand for skilled marketers is only expected to grow as businesses continue to recognize the importance of having an effective marketing strategy in place. With an understanding of customer needs and an ability to create compelling campaigns that drive sales growth, marketers can make an invaluable contribution to any organization. For those looking for an exciting career path with plenty of opportunities for growth and development, marketing is definitely worth considering.

Frank Klinkenberg
Frank Klinkenberg

Beer lover. Amateur travel geek. Friendly burrito fan. Hipster-friendly social media expert. Devoted twitter buff. Devoted zombie junkie.